How to optimise a UK website for Google AI Overviews
A practical UK guide to useful content, crawlable pages, clear entities, and evidence that can support visibility in Google AI Overviews.
( Blog )
Useful thinking for technical growth.
Practical notes on building, finding, and scaling digital products. We write about the decisions behind the work, not generic marketing advice.
( Original research )
We crawled 56 UK accountancy websites. 12 could not be read at all.
What we found about AI crawler access, structured data and speed, plus the bug the study exposed in our own audit tool.
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Technical foundations for GEO: crawlability, schema, and AI access
The technical SEO foundations that help conventional search and generative systems discover, interpret, and connect your content.
How to run a technical SEO and AI search audit
A practical audit framework covering crawlability, indexation, rendering, entities, source quality, and Core Web Vitals.
Programmatic SEO that does not create thin content
How to scale useful landing pages with unique data, editorial rules, internal links, and publishing controls.
What a secure, accessible website build should include
A practical website development checklist for accessibility, security, content structure, maintainability, and performance.
When should a business build custom software?
A decision framework for choosing configuration, integration, or a focused custom application when existing tools create repeated work.
How to connect CRM, ERP, and internal systems safely
The identifiers, permissions, validation, retries, and reconciliation a production CRM and ERP integration needs.
Should your business use an AI agent or a fixed automation?
A decision framework for choosing the simplest reliable pattern for a real operational workflow.
How to introduce AI automation without losing control
A controlled rollout plan for AI automation with permissions, validation, human review, evaluation, monitoring, and escalation.
What does a production-ready AI agent need?
The practical architecture behind tool use, retrieval, structured outputs, cost controls, evaluation, and safe rollout.
How to measure whether AI automation is working
Measure quality, exceptions, review effort, cost, time saved, adoption, and downstream results instead of demo quality.
How to choose a technical SEO and development partner
The questions that reveal who owns the work, how delivery is governed, and whether the evidence is real.
SEO writing: how to create content that earns visibility
A practical SEO writing process: choose a search query, match intent, build a useful outline, add evidence, and improve content for Google and AI search.
How much does a website cost in Ghana? 2026 prices
A website in Ghana costs GHS 2,000 to 15,000 in 2026. What moves the price, what the market charges, the hidden costs, and when cheap is right.
Website maintenance cost in Ghana: what you should pay monthly
Website maintenance in Ghana should cost GHS 299 to 499 a month including hosting, SSL, updates and backups. Why one guide says five times that.
Website development price in Ghana: a full breakdown by type
Website development prices in Ghana by type, from GHS 2,000 starter sites to GHS 15,000 custom builds, with a real example at each level.
E-commerce website price in Ghana: what an online store really costs
An online store in Ghana costs GHS 6,000 to 9,000 built properly, plus about 2% per sale in gateway fees. Why a store priced as a brochure is one.
How much does a one page website cost in Ghana?
A one page website in Ghana costs GHS 2,000 to 3,500 built properly, or a few hundred cedis as a template. When one page is exactly right.
How much is a 20 page website? Why page count is the wrong question
A 20 page site costs from GHS 6,000 when pages share a template, more when each is distinct. Then the better question: what are the pages for?
Cheap website design in Ghana: what GHS 500 actually gets you
Cheap website design in Ghana runs from about GHS 500. What it buys, when it is the right call, what breaks, and what a rebuild costs later.
Website design vs website development: what you are paying for
Design decides what a visitor sees and does. Development builds it to load, rank and keep working. Why two quotes can differ five times over.
How to choose a web design company in Ghana: 10 questions to ask
Ten questions that separate a web design company that will still answer in two years from one that will not. Take the list to every firm.
Web design companies in Ghana: how to compare them properly
8 Ghanaian web design companies measured on ten checkable criteria with one tool on one day. Criteria published first, scores second.
WordPress or custom build: which does your Ghana business need?
WordPress is right for many Ghanaian businesses and wrong for a specific few. The honest test, what each costs to run, and the deciding factor.
Freelancer or agency in Ghana: which should you hire?
Freelancers are cheaper and direct. Agencies have cover and overhead. Neither label predicts whether the site survives two years. Continuity does.
How to accept MTN MoMo and Telecel Cash on your website
The gateways that take Mobile Money in Ghana, their published fees, what onboarding asks for, and the pending state that catches stores out.
Why your Ghana business website is slow, and what it costs you
Most Ghanaian sites are slow for four reasons: shared hosting, template code, unsized images, no measurement. How to measure yours free.
Do you still need a website if you sell on WhatsApp and Instagram?
Sometimes no, and here is when. Then the case for owning a channel rather than renting one: search, trust, payments, and the day the rules change.