A 20 page website in Ghana costs from around GHS 6,000, the top of our Business tier, when most of the twenty share a template, and is quoted after scoping when each page is genuinely different. That is the direct answer. The better answer is that twenty thin pages are worth less than six good ones, Google says so in its own guidance, and the useful question is what each page is for.
The honest answer first
Twenty pages built on two or three templates, such as a homepage, a services template used fifteen times and a handful of standard pages, sits at the top of our Business tier or just above it, and GHS 6,000 is the figure to plan around. The template is built once and filled twenty times, so the twentieth page costs a fraction of the first.
Twenty pages that are each genuinely different, with their own layout and their own content structure, are a custom build and are quoted after scoping, because the work is twenty designs rather than one. The price list explains how the tiers are drawn.
Any quote that gives you a single firm price for twenty pages without asking which of those two cases you are in has priced the pages and not the work.
Why page count is the wrong question
Google does not rank websites. It ranks pages. Each page competes on its own for the searches it is about, and a page that is thin, generic or duplicated across the site does not merely fail to rank, it can pull the rest of the site down with it. Google's own guidance on scaled content is explicit that many pages generated to fill a count rather than to serve a reader is a problem, not a strategy.
So twenty pages where fourteen say almost the same thing about a slightly different service are worth less than six pages that each answer one question completely. They cost more to build, more to maintain, and they dilute the site's signal rather than strengthening it.
The question to ask instead is: what would a person searching for each of these pages want, and do I have something specific to say to them? If the answer is yes twenty times, build twenty. If it is yes six times, build six and spend the difference making them excellent.
When many pages is exactly right
The screenshot at the top of this post is a site with over a thousand pages. It works because every page carries data that is specific to its city: real figures a reader in that place cannot get from the page for the city next door. That is programmatic SEO done properly, and it is the opposite of twenty thin service pages.
The rule we use is three unique sentences minimum per page, differentiated on data rather than adjectives, or the page is not generated. A city page that only swaps the city name is not a page, it is a duplicate with a different address.
If your business genuinely has fifty locations, or a thousand products, or a catalogue of anything with real differences between the items, then many pages is right and it is a different service from a twenty page brochure site. It is programmatic SEO, it is priced differently, and we have written about how to do it without creating thin content.
How to decide how many pages you need
List the searches you want to be found for. Not the pages you think a website should have, the searches. For each one, write the first sentence of what that page would say to the person searching. If two searches produce the same first sentence, they are one page. If a search produces no sentence, it is not a page yet.
The list you end up with is the number of pages you need. For most businesses it is between four and eight, which is why our Business tier is drawn where it is. The full guide to what a website costs goes into what moves the price within a tier.
A 20 page website costs from around GHS 6,000 when the pages share templates and is a custom quote when they do not. But the count is the wrong question. Build a page for every search you have something specific to say to, and no page for anything else. Six excellent pages beat twenty thin ones, and a thousand data driven pages beat both when the data is real.
How much does a 20 page website cost?
From around GHS 6,000 in Ghana when most pages share a template, which is the top of our Business tier. Twenty genuinely distinct pages are a custom build quoted after scoping. A single firm price for twenty pages without that question being asked is a price for pages rather than for work.
Is it better to have more pages on a website?
Only if each page has something specific to say to the person who would search for it. Google ranks pages individually, and thin or duplicated pages can weaken the whole site. Six complete pages outperform twenty thin ones.
How many pages should a small business website have?
Usually four to eight. List the searches you want to be found for, write the first sentence each page would say, and merge any that say the same thing. The pages that remain are the pages you need.
What about a site with hundreds of location pages?
That is programmatic SEO and it works when every page carries real data specific to its location. It fails when the pages only swap the place name. It is a different service from a brochure site and priced differently.
Turn the research into a working plan.
Bring the evidence, constraints, and next decision. We will help you turn it into a clear technical brief.