Twenty checks, weighted by how much each one actually moves local visibility, so the gaps come back in the order worth doing them. For most local businesses this is the cheapest visibility available and the least attended.
Tick what is already true. The score updates as you go. Nothing is sent anywhere and there is no email to enter.
Largely unattended
This is the cheapest visibility available to a local business and almost none of it is in place. Nothing below requires a budget, only an hour and someone to own it.
A self assessment. We cannot read your profile: there is no public way to check another business’s completeness, and anything claiming to scan it is guessing or scraping. What this does is score what you tell us against weights that reflect how much each item moves local visibility, then order the gaps so you know what to do on Monday.
Most Google Business Profile checklists list twenty items as equals. They are not equals. Choosing the most specific primary category is the strongest relevance signal available and takes two minutes. Posting weekly is worth having and worth far less.
So every item here carries a weight, the score reflects those weights, and the action list is sorted by them. The top of that list is where an hour is best spent.
The profile is only half of it. A searcher who taps through to a slow page that does not mention the service they searched for has still been lost, and the profile did its job.
Fix the profile first because it is free. Then look at the page it points to, which is where the enquiry is actually won.
No, and nothing else can either. There is no public way to query another business's profile completeness, so any tool claiming to scan it is either guessing from the map pack or scraping. This scores what you tell us, which is honest and takes about three minutes.
Because they are not equally important. Choosing the most specific primary category moves local visibility far more than posting weekly. A flat checklist implies otherwise and sends people to spend an afternoon on the wrong thing.
The primary category, if it is not already the most specific one available. It is the strongest relevance signal in local search, it takes two minutes to change, and a surprising number of businesses are sitting in a broad category their competitors have already left.
Velocity and recency matter more than the total. A profile with two hundred reviews where the newest is eighteen months old reads worse than one with forty that gained three last month, both to a searcher and to the ranking system.
It removes the reasons you are being held out of it, which is not the same promise. Proximity to the searcher is a factor nobody controls, and in dense categories the profile is necessary rather than sufficient. Anyone guaranteeing map pack placement is selling something.