Software gets patched, certificates renew, plugins update, backups run, forms stop sending and somebody has to notice. A site with nobody doing this decays, and a hacked site is the usual end of the story.
It is why every tier on our pricing page pairs with a care plan, and why the plans are priced on what the work actually costs rather than the GHS 1,500 a month some guides recommend. Our maintenance cost post sets out what should be in it.
The difference between a site that is maintained and one that is not shows up in the benchmarks: expired certificates, broken forms and last year's calendar are all maintenance failures.