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What is TTFB?

TTFB is the time between requesting a page and receiving the first byte of the response, which is the server's share of the wait.

It includes DNS lookup, the TLS handshake, any redirects and the server's own work before it starts sending. Everything else on the page waits behind it, so a slow first byte makes every other metric worse.

Under 800 milliseconds is Google's threshold; a well hosted static page is under 200. Across our Ghanaian industry benchmarks the median was around a second, and in the UK accountancy sample it was 3.5 seconds. It is the number that most separates a properly hosted site from a cheaply hosted one.

It is also the metric a business owner can check in seconds: open the page, count the delay before anything appears at all.