A Ghanaian online store without Mobile Money turns away most of its customers. Accepting it on a website goes through a gateway, which prompts the customer's phone for approval and reports the result to the site.
Fees are charged by the gateway and the network, and settlement can take a day. Our guide to accepting MoMo on a website covers the options, the fees and what the integration involves.
For a service business, MoMo on the website also means deposits can be taken before a job, which removes the most common cause of no shows.