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What is CLS?

CLS measures how much a page's content moves around while it loads, which is what makes a button jump just as you tap it.

The usual cause is an image, advert or font arriving after the page has laid out, pushing everything below it down. Google wants the score under 0.1; a well built page scores 0.

The fix is reserving space: every image with explicit width and height, fonts that swap without changing metrics, and no content injected above what is already visible. It is a build discipline rather than an optimisation.

A layout shift is also the single most common cause of a mis-tap on a phone, which makes it a conversion problem as well as a ranking one.